L'Oréal Professionnel DIA Dia color: Alkaline Demi-Permanent Haircolor
$22.00
$18.70
HOLIDAY25
Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.
What It Does
• Up to 70% grey coverage with Melanin Gap Filler Technology.
• Lifts up to 1.5 levels.
• Provides up to 6 weeks of glossy color and 2x shine*.
• Conditions hair with Shea butter, glycerin, and hyaluronic acid.
• Offers 40 intermixable shades across ten tonal families.
* vs. unwashed hair.
What Else You Need to Know
● 1:1.5 mixing ratio.
● 20-minute processing time.
● 60ml tube size
● 92% naturally derived formula**.
● Fully intermixable with Dia Richesse.
Quantity
How to book a consultation
How Color Purchases Work
To maintain the integrity of professional-grade color and ensure your results are safe, accurate, and truly customized, all Shade Society color products require a virtual consultation with one of our licensed colorists before purchase.
During your consultation, your colorist will:
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Review your hair history, current condition, and color goals
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Place your order for you
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Make sure you fully understand how to use everything correctly
Once your color order is prepared, we’ll ship it straight to your home. You'll also receive step-by-step digital instructions sent to your email, along with the option to book a guided application appointment if you want extra support.
This process ensures every client receives professional guidance, safe use of color, and salon-worthy results, even from home! Clink the link to book your virtual consultation Book a Virtual Consultation
